Sunday, September 6, 2009

Do you find product placement and branded content as troublesome as do it critics? why or why not?

Product placement always appears in television series, music videos, film, and even in games that we're playing. As we seen here in Malaysia, we can see that almost everytime when the advertisement in news at night, PETRONAS will be the most played-ads. This shows that this company has been as influential and powerful as it is now to public as the local oil producer. The advertisement require huge money investments, product placement inside the commercial films is a very highly cost-effective way to gain numerous exposure to the public as it shapes the community.


The movies are definitely be the best commercial for branded products. Most of the movies played in this world has its own sponsor and the brand will be spread to the community, especially women who love to shop and they adore branded items. Last August, my friends and I went out to watch 'The Proposal' and in that movie, most of Sandra Bullock's bags and shoes are from Louis Vuitton. This is one of them:









For me, I don't think product placement and branded contents as troublesome since it can keep our trends of lifestyle. Most of the teenagers in this world love to dress like their idol, just like what they have seen in the movies. Well, i think its true that product placement in the movies have been as influential and dominant as it is now.

1 comment:

  1. yes! plus there are some tv show which is introduce the branded product such as bags, fashion adn cosmetic. its really make people influence by that

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